Expanding market reach with a new website

Note: unfortunately this business has since closed during COVID. Prior to COVID, the business was expanding and thriving.

 

Wildly Fit

Wildly Fit is a boutique fitness studio. They approached ICON to update their website that wasn’t communicating their brand well and had trouble converting new customers. This was a quick-moving project where I supported all phases of the design process from discovery, ideation, and implementation. After design mockups, prototypes, and mapping were approved I worked with a developer and art director to see this project to completion. Below are some design artifacts from the project.

Key Details

  • Designer working with software developer, and project overseen by art director

  • 2-3 month duration

  • Web Design, UX Design

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Maintaining the Pharos design system

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Exploring the future of mobility systems